Promotion is common way in stationery sales,Especially the close to the holidays or at the end of end-users.There are various kinds of promotion in stationery industry.However, promotion just short-sighted,marketing should be more important.

Reach the target is the purpose of maketing activities.There are so many target of enterprises such as profts,output,production,sales volume,productivity growth and social responsibility and so on.Whatever,it must be be completed the exchanged through marketing.The work of pomotion is push but pull in marketing.And the enough push word can reduce the pull word.

It is worth learning how to combinaton of enterprise marketing in the such competition market then to make the benefit maximization.